A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . jbs. 2024;10(1):69-84. Accessed June 9, 2026. http://journalsiitmjp.com/index.php/iitmjbs/article/view/45