A STUDY OF POPULAR E-COMMERCE PLATFORMS AND DEMOGRAPHICS PROFILING OF ONLINE CONSUMERS IN INDIA . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 38–50, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/38. Acesso em: 9 jun. 2026.