A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 69–84, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/45. Acesso em: 9 jun. 2026.