AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 97–109, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/47. Acesso em: 9 jun. 2026.