IMPACT OF MARKETING, SOCIO-ECONOMIC AND CULTURAL VARIABLES ON CONSUMER CHOICE OF HEALTH INSURANCE . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 201–209, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/54. Acesso em: 9 jun. 2026.