INFLUENCE OF BRAND LOYALTY AND BRAND EQUITY THROUGH SOCIAL MEDIA MARKETING ON BUYING INTENTION TOWARDS ELECTRONIC HOME APPLIANCES . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 210–225, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/55. Acesso em: 9 jun. 2026.