THE IMPACT OF USER-GENERATED CONTENT ON PURCHASING INTENTION OF TRAVEL PRODUCT . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 373–390, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/67. Acesso em: 9 jun. 2026.