A STUDY ON THE IMPACT OF DISCOUNT AND ODD-EVEN PRICING STRATEGY ON THE PURCHASE INTENTIONS OF OTT MEDIA USERS IN INDIA . IITM Journal of Business Studies, [S. l.], v. 8, n. 1, p. 24–31, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/72. Acesso em: 7 jun. 2026.