Study of Social Media Marketing Activities and its impact on the Consumer Based Brand Equity and Purchase Intention for White goods brands . IITM Journal of Business Studies, [S. l.], v. 9, n. 1, p. 277–294, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/114. Acesso em: 1 jun. 2026.