ADAPTABILITY OF EXTENDED REALITY (XR) FOR MARKETING - AUDIENCE’S PERSPECTIVE ON IMMERSIVE EXPERIENCE DELIVERED THROUGH EXTENDED REALITY (XR) . IITM Journal of Business Studies, [S. l.], v. 9, n. 1, p. 37–46, 2024. Disponível em: http://journalsiitmjp.com/index.php/iitmjbs/article/view/91. Acesso em: 1 jun. 2026.