“ROLE OF SERVICE QUALITY IN CUSTOMER SATISFACTION: A COMPARATIVE ANALYSIS OF PRIVATE AND PUBLIC SECTOR BANKS IN INDIA ”, jbs, vol. 7, no. 1, pp. 208–220, Jul. 2024, Accessed: Jun. 24, 2026. [Online]. Available: http://journalsiitmjp.com/index.php/iitmjbs/article/view/142