ADAPTABILITY OF EXTENDED REALITY (XR) FOR MARKETING - AUDIENCE’S PERSPECTIVE ON IMMERSIVE EXPERIENCE DELIVERED THROUGH EXTENDED REALITY (XR) . jbs [Internet]. 2024 Jul. 12 [cited 2026 Jun. 1];9(1):37-46. Available from: http://journalsiitmjp.com/index.php/iitmjbs/article/view/91