A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . (2024). IITM Journal of Business Studies, 10(1), 69-84. https://journalsiitmjp.com/index.php/iitmjbs/article/view/45