Brand Equity of India as a Tourist Destination: Study of Antecedents using PLS-SEM Approach . IITM Journal of Business Studies, [S. l.], v. 11, n. 1, p. 107–118, 2024. Disponível em: https://journalsiitmjp.com/index.php/iitmjbs/article/view/10.. Acesso em: 4 apr. 2025.