A Comparative Study on Customer Experience and Social Media Marketing of Amazon and Flipkart . IITM Journal of Business Studies, [S. l.], v. 5, n. 1, p. 37–53, 2024. Disponível em: https://journalsiitmjp.com/index.php/iitmjbs/article/view/182.. Acesso em: 8 apr. 2025.