EFFECT OF CRM PERCEPTION AND SERVICE QUALITY SATISFACTION ON CUSTOMER LOYALTY IN BANKING SECTOR. IITM Journal of Business Studies, [S. l.], v. 12, n. 1, p. 113–127, 2025. DOI: 10.48165/iitmjbs.2025.12.1.6. Disponível em: https://journalsiitmjp.com/index.php/iitmjbs/article/view/385. Acesso em: 29 may. 2026.