DIGITAL MARKETING TECHNIQUES LEVERAGING SOCIAL MEDIA: DRIVING TANGIBLE BUSINESS OUTCOMES . IITM Journal of Business Studies, [S. l.], v. 12, n. 1, p. 153–169, 2025. DOI: 10.48165/iitmjbs.2025.12.1.9. Disponível em: https://journalsiitmjp.com/index.php/iitmjbs/article/view/388. Acesso em: 29 may. 2026.