A STUDY OF POPULAR E-COMMERCE PLATFORMS AND DEMOGRAPHICS PROFILING OF ONLINE CONSUMERS IN INDIA . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 38–50, 2024. Disponível em: https://journalsiitmjp.com/index.php/iitmjbs/article/view/38.. Acesso em: 7 apr. 2025.