“A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM ”. 2024. IITM Journal of Business Studies 10 (1): 69-84. https://journalsiitmjp.com/index.php/iitmjbs/article/view/45.