“A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM ” (2024) IITM Journal of Business Studies, 10(1), pp. 69–84. Available at: https://journalsiitmjp.com/index.php/iitmjbs/article/view/45 (Accessed: 4 April 2025).