“AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS ” (2024) IITM Journal of Business Studies, 10(1), pp. 97–109. Available at: https://journalsiitmjp.com/index.php/iitmjbs/article/view/47 (Accessed: 4 April 2025).