“A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM ”, jbs, vol. 10, no. 1, pp. 69–84, Jul. 2024, Accessed: Apr. 04, 2025. [Online]. Available: https://journalsiitmjp.com/index.php/iitmjbs/article/view/45