A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . jbs [Internet]. 2024 Jul. 11 [cited 2025 Apr. 4];10(1):69-84. Available from: https://journalsiitmjp.com/index.php/iitmjbs/article/view/45