Aims and Scope

The Journal follows an Open Access (OA) publishing model to promote the free exchange of knowledge and to ensure that research outputs are widely accessible to the global academic community. All articles published in the journal are made immediately and permanently available online, free of charge, without subscription or registration barriers.

The Institute of Innovation In Technology and Management publishes the IITM Journal of Business Studies (JBS), an internationally indexed annual journal of business management. The aim of the journal is to provide a platform for researchers, practitioners, academicians, and professionals from diverse domains of management to share innovative research achievements and practical experiences. It seeks to stimulate scholarly debate in the fields of management, commerce, information technology, and media. JBS is dedicated to publishing high-quality research papers that offer meaningful insights into these subject areas.

We invite the academic fraternity to submit research papers, book reviews, summaries of completed or ongoing empirical work, theoretical inquiries, review papers, case studies, and shorter research notes. Our goal is to foster a rich exchange of ideas and advancements in business studies.