Vol. 12 No. 1 (2024): IITM Journal of Business Studies (JBS) (jan-dec)

Articles

• MAPPING INDIA’S COMMODITY EXPORT NETWORK: SECTORAL INTERCONNECTEDNESS AND BEHAVIOR AT TAIL DISTRIBUTION WITH LEADING GLOBAL ECONOMIES

  Musthafa KS, Mikhdad KG, Amina Kurikkal Madathil Musthafa (Author)

  1-29

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• IDENTIFYING THE DIMENSIONS OF PERCEIVED CONSTRAINTS IN THE ADOPTION OF THE INTEGRATED FISH FARMING SYSTEM

  Ronuj Bori, Runumi Das , Pradip Chandra BhuyanDean (Author)

  30-51

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• A COMPARATIVE STUDY OF INVESTMENT IN ESG AND ANTI ESG FUNDS

  Soni Mitali, Deepak Kumar, Dikshita Thakkar (Author)

  141-152

  • pdf

• UNVEILING THE DYNAMICS OF SEARCH ENGINE OPTIMIZATION (SEO): STRATEGIES, CHALLENGES AND FUTURE TRENDS IN DIGITAL MARKETING

  Anand Bharathi , S Rajamohan (Author)

  52-73

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• DIGITAL MARKETING TECHNIQUES LEVERAGING SOCIAL MEDIA: DRIVING TANGIBLE BUSINESS OUTCOMES

  Kanu Raheja, Anamika Rana, Sushma Malik (Author)

  153-169

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• THE EFFECT OF NON-FINANCIAL REPORTING ON INVESTMENT DECISION-MAKING AMONG RETAIL INVESTORS

  Nancy Gupta, Ajit Mittal (Author)

  74-92

  • pdf

• ANTECEDENTS OF AI-DRIVEN ACCOUNTING SYSTEM USAGE AND ITS IMPACT ON SMES PERFORMANCE: IN THE CONTEXT OF INDUSTRY 4.0 OF INDIA

  Kamini Rai, Mamta Sharma (Author)

  93-112

  • pdf

• EFFECT OF CRM PERCEPTION AND SERVICE QUALITY SATISFACTION ON CUSTOMER LOYALTY IN BANKING SECTOR

  Kriti Agarwal, Aruna Dev Rroy, Anoop Pandey (Author)

  113-127

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• EFFECT OF INCLUSIVE LEADERSHIP (IL) ON INNOVATIVE WORK BEHAVIOR (IWB) OF SCHOOL TEACHERS: A PARALLEL MEDIATION ANALYSIS IN PLS – SEM

  Renu Sharma, Simnu Bhatia, Sheela Bhargava, Monika Kulshreshtha, Mohita Mohita (Author)

  128-140

  • pdf